ROUTE 1
Athlete as the face
- Best for
- Long-term brand association with a well-known person
- Lead time
- Medium – negotiation and approvals
- Exclusive to you
- Negotiable within your category
Service 04 · Advertising with athletes and clips
Ad campaigns with athletes & clips.
An athlete as the face of your campaign – or an existing MTB, BMX or snowboard clip for your advertising. I find the person, the footage and the rights holders.
Enquire about a campaignThree routes to a campaign
Shoot new or use existing footage?
| ROUTE 1Athlete as the face | ROUTE 2License a clip | ROUTE 3New production | |
|---|---|---|---|
| Best for | Long-term brand association with a well-known person | Spectacular footage when time is short | Material that matches product and message exactly |
| Lead time | Medium – negotiation and approvals | Short – if rights can be cleared quickly | Longer – planning, season, shoot, edit |
| Exclusive to you | Negotiable within your category | Usually not – the footage is known | Yes, as agreed |
| More | Process below | Rights check | Video & Content |
ROUTE 2
License a clip
- Best for
- Spectacular footage when time is short
- Lead time
- Short – if rights can be cleared quickly
- Exclusive to you
- Usually not – the footage is known
ROUTE 3
New production
- Best for
- Material that matches product and message exactly
- Lead time
- Longer – planning, season, shoot, edit
- Exclusive to you
- Yes, as agreed
What I take care of
From idea to launch.
- Fit checkDoes the campaign work in the scene – or does it feel forced?
- Find athlete or footageShortlist of suitable riders or existing clips, with rationale.
- Identify rights holdersWho needs to agree – rider, filmer, music, existing sponsors?
- Negotiate termsChannels, countries, term, exclusivity and fees.
- ApprovalsAligning visuals with the athlete before anything goes live.
- Support until launchIncluding the athlete's social posts, if agreed.
One clip.
Many rights holders.
The athlete
Name and image may only be used in advertising with consent.
The filmer
Whoever filmed it usually holds the rights to the footage – not automatically the rider.
The music
The song from the original edit is almost never licensed for advertising.
Logos in the shot
Helmet, bike, clothing: sponsor logos can clash with your brand.
Existing contracts
Does the athlete have category exclusivity with a competitor? Check first.
Scope of use
Channels, countries and term determine the price – and belong in the contract.
FAQ
Questions about campaigns.
Can we simply use a clip from YouTube?
No. For advertising you need a licence from the rights holders. I find out who they are and negotiate the usage for you.
What does licensing a clip cost?
It depends on profile, channels, countries and term. After the briefing I'll give you a realistic range.
What if the athlete has other sponsors?
That's normal. What matters is whether there's exclusivity in your category and which logos may appear – I clarify that upfront.
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Planning
a campaign?
Tell me briefly about the idea, channels and timing. I'll get back to you personally.
Enquire about a campaign